ISI | The Audience Design Lab

Designed to encourage filmmakers to find and build early audience engagement for their project/s. Learning to develop an audience design strategy at the earlier stages of the filmmaking process will allow participants to have a greater understanding of how to engage that audience with the correct messaging for grassroots marketing across the various social platforms, find and build communities and look at alternative and education opportunities. Participants will leave this lab with a greater understanding of how to augment their film’s message, and how to build an impact campaign around their film.